cure skincare confusion
We are interested in providing advice rooted in science and in the context of a holistic routine.
As a group of women, we’ve been over-marketed and recommended every product and brand under the sun. We began to notice that our shelf space was decreasing from the volume of products, but little was known about the damage being caused by using too many products with unknown ingredients.
That’s when we decided that starting yet another beauty brand would only lead to more confusion and increase the number of products being used.