Beauty Unknowns is a female run start-up based in San Francisco that is seeking to

cure skincare confusion

We are interested in providing advice rooted in science and in the context of a holistic routine.

As a group of women, we’ve been over-marketed and recommended every product and brand under the sun. We began to notice that our shelf space was decreasing from the volume of products, but little was known about the damage being caused by using too many products with unknown ingredients.

That’s when we decided that starting yet another beauty brand would only lead to more confusion and increase the number of products being used.

So instead, we started Beauty Unknowns to help consumers, like us, get the real answers. We're doing this through relatable experts that provide facts and best practices in creating an effective, and simple daily routine for every skin type and condition.

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